The 2014 edition of the Rodeo Drive Concours will mark the City of Beverly Hills’ Centennial on Father’s Day, June 15. The Rodeo Drive Committee – in conjunction with the City of Beverly Hills – has selected the theme “100 Years of Horse Power” to honor this milestone with a one day museum quality installation of vehicles illustrating the city’s history.
From the horse-drawn Wells Fargo Wagon to the present, this year’s show will feature cars owned by storied celebrity residents and those related to key historical moments and film and TV over the last century.
An annual tradition, the event will feature a superb combination of rare automobiles and motorcycles highlighting the past, present and future at the crossroads of fashion, design and entertainment.
“Beverly Hills’ past is deeply intertwined with the history of the transportation and the automobile. In 100 years, the streets of this famed city have gone from real horsepower to the possibility of 200 mpg,” says Concours Chairman Bruce Meyer. “This will be the most highly curated show in the Rodeo Drive Concours’ 21-year history with spectacular examples of cars that have graced the winding tree-lined streets of Beverly Hills over the past century.”
Prior to the Beverly Hills Hotel opening in 1912 and before the City was founded in 1914, J. P. Bruso moved to town in 1909 and operated the Wells Fargo express office out of his grocery store and butcher shop continuing to offer customers quick and reliable express shipments of money, goods, and valuables until 1918. In 1923, bridle paths for horses were added to Rodeo Drive and Sunset Boulevard.
This year’s Concours also pays tribute to the Beverly Hills Speedway, a 1.25-mile track for auto racing that attracted such racing legends as Barney Oldfield and Indianapolis 500 winner Gaston Chevrolet. Up to 70,000 spectators could attend races where world speed records were set and broken at the time. It was built in 1919 and operated until 1924 on 275 acres of land that includes the site of today's Beverly Wilshire Hotel just outside the “Golden Triangle.”
The Rodeo Drive Concours will also take a peek into the future with Urbee, the world's first 3-D printed car that has wowed the world with its light components and super- efficient design at nearly 200 miles per gallon.
The Concours is the largest public event held annually in Beverly Hills with a unique mix of guests including car collectors, families and international visitors and residents from Beverly Hills and the Westside.
Named “one of the 300 unmissable events in the world” by Frommer’s Travel Guide, the Rodeo Drive Concours d’Elegance continues to be one of Southern California’s top destinations each and every Father’s Day.